Manifest Law
Manifest Law
Manifest Law
The brand and marketing site for an immigration firm that wanted to look like a tech company and feel like a law firm you can trust. I designed and built it in Framer, and grew it from launch to 300,000+ monthly visitors.
Impact:
300,000+ monthly visitors, from launch
3.8% of visitors booked a consultation
200+ pages shipped by the team in Framer without engineering
The brand and marketing site for an immigration firm that wanted to look like a tech company and feel like a law firm you can trust. I designed and built it in Framer, and grew it from launch to 300,000+ monthly visitors.
Impact:
300,000+ monthly visitors, from launch
3.8% of visitors booked a consultation
200+ pages shipped by the team in Framer without engineering
Overview: Manifest set out to run an immigration practice on software instead of email. I joined as the fourth employee and designed the product the firm runs on. In April 2026 Manifest raised a $60M Series A at a $750M valuation, backed by Menlo Ventures, Kleiner Perkins, and First Round.
The problem: People searching for immigration help arrive anxious, with an urgent question and no idea which visa applies to them. Employers arrive with a different question entirely. Manifest needed one site that served both, read as modern enough to stand out from traditional firms, and still felt safe enough to hand over your future.
Overview: Manifest set out to run an immigration practice on software instead of email. I joined as the fourth employee and designed the product the firm runs on. In April 2026 Manifest raised a $60M Series A at a $750M valuation, backed by Menlo Ventures, Kleiner Perkins, and First Round.
The problem: People searching for immigration help arrive anxious, with an urgent question and no idea which visa applies to them. Employers arrive with a different question entirely. Manifest needed one site that served both, read as modern enough to stand out from traditional firms, and still felt safe enough to hand over your future.
Key decisions:
1. Split the front door. Individuals and businesses get separate paths from the first click. An engineer asking about an O-1 and an HR lead sponsoring twenty H-1Bs never read the same page.
2. Put proof next to the ask. Credentials, outcomes, and reviews sit beside every consultation call to action, not on a separate About page. Trust is earned at the moment of commitment.
3. Build it so marketing can outrun engineering. I built the site in Framer on a component system the team could extend. New visa and service pages shipped in 2 hours, which is how organic traffic compounded.
4. One story, every surface. The same identity carried into the investor deck, so the company looked the same to a visa applicant and to a VC.
Key decisions:
1. Split the front door. Individuals and businesses get separate paths from the first click. An engineer asking about an O-1 and an HR lead sponsoring twenty H-1Bs never read the same page.
2. Put proof next to the ask. Credentials, outcomes, and reviews sit beside every consultation call to action, not on a separate About page. Trust is earned at the moment of commitment.
3. Build it so marketing can outrun engineering. I built the site in Framer on a component system the team could extend. New visa and service pages shipped in 2 hours, which is how organic traffic compounded.
4. One story, every surface. The same identity carried into the investor deck, so the company looked the same to a visa applicant and to a VC.
Results: Launch to 300,000+ monthly visitors, with the site serving as the firm's main acquisition channel through its Series A.
Results: Launch to 300,000+ monthly visitors, with the site serving as the firm's main acquisition channel through its Series A.
@ 2026 Kirill Pikalov